With more than 700,000 Canadians relying on food banks every month, it’s no wonder Campbell’s Canada is eager to help lower this astonishing number. For their second consecutive year, Campbell’s is partnering with Food Banks Canada to launch the Help Hunger Disappear Campaign, which launches on National Hunger Awareness Day on June 2 (today!).
Using thousands of Campbell’s Tomato Soup Cans, Campbell’s will spell out the word “HUNGER” in Toronto Metro Hall, Vancouver Pacific Center, and Carlingwood Shopping Centre in Ottawa. The “can-struction,” which will be made of 6,000 cans each and will span up to 32 feet across, will then be removed and, along with monetary donations, will be given to local food banks. The goal of this year’s campaign is to double last summer’s donation, making a total donation of 100,000 cans of Campbell’s Tomato Soup to Food Banks Canada.
To aid Campbell’s in reaching their goal, help them by redeeming Help Hunger Disappear Coupons from May through July with the purchase of participating products in grocery stores across Canada. If you are a Facebook user, you can also help by sending virtual gifts of Tomato Soup Cans to your friends. In both instances, Campbell’s will generously donate one can of soup to Food Banks Canada.