Jessica Alba Launches Natural Baby Products Company

Jessica Alba in Gucci at the 2012 Golden Globes. Photography by Steve Granitz/WireImage/Getty Images.

When it comes to celeb moms—or celebs in general—Jessica Alba has never been on the top of our most-loved list. We couldn’t tell you why, she just seems a little… unexciting. But we might have to reevaluate our position on Ms. Alba, mom of Honor, 3, and newborn Haven, now that she’s added “entrepreneur” to her resume.

Alba is a co-founder of The Honest Company—a brand new company that creates, designs and delivers family- and earth-friendly baby products (including diapers, bath products and cleaning supplies) right to your door. Frustrated with the chemicals hiding in the baby products commonly available, she figured there had to be a better way to provide safe products for her kids, while also paying a reasonable price. The idea is interesting: customers pay monthly for a customized monthly bundle delivery of non-toxic, eco-friendly, effective and stylish baby products (their diapers are actually really cute—and the designs will change over the course of the year). And they claim their prices are better than conventional leading brands. US$36 per month will get you five cleaning or bath products per month. Just under US$80 per month will get you a month’s supply of wipes and diapers.

The bad news? They don’t deliver to Canada. The good news? They hope to in the future. Until The Honest Company makes its way to the Great White North, we’ll just watch from afar and wish them much success.

Would you try The Honest Company when/if it comes to Canada?


7 responses to “Jessica Alba Launches Natural Baby Products Company”

  1. Robyn says:

    I’m actually planning on trying The Honest Company when my baby comes in December. We live 5 minutes from a border, so I can just have it shipped there and go pick it up. If it comes to Canada it will just make it that much more convenient!

  2. Babyrama says:

    Way to go Jessica, organic is best!

  3. Lawrence says:

    I tried to order your baby wipes but can’t here in Ontario. I have 6 children under the age of 7 and two are newborn twins. I wish I could buy your wipes here.

  4. MommyToOne says:

    Please hurry and ship to Canada!

  5. Canadian mama says:

    Yes was very sad when I discovered that the Honest company doesn’t ship to canada here I opened an account that I cannot use. I am due in december with my 3rd child, I hope there is progress and us canadians can order these products in the near future.

  6. OhNaturel says:

    They now ship to Canada!! Super excited to receive my first order

  7. Rjay says:

    It would be great if you could buy it in Canada in baby stores rather than wait 2-3 weeks for shipping