What’s Colloidal Oatmeal and Why Is It Good for Baby’s Skin? [Sponsored]

We’ve got the best info on this must-have skin soother

What Is Colloidal Oatmeal?
Oats have been used to beautify the skin and relieve skin ailments for thousands of years, and in 1945 a new process meant that colloidal oatmeal was widely available to the public. Colloidal oatmeal is made by finely grinding and then boiling oats to extract the colloidal material. AVEENO® was the first brand to discover a natural bath additive containing 100% colloidal oatmeal, known for its natural ability to hold in moisture and relieve dry, irritated skin.

How Does It Work?
Oat proteins leave a protective barrier on baby’s skin to prevent moisture loss, and when combined with various skin protectants (including shea butter), colloidal oatmeal is proven to relieve itchy and dry skin.

Is It Safe?
Yes! There have been many studies that have confirmed the safety and efficacy of colloidal oatmeal for use on babies’ skin to treat minor skin irritations. Colloidal oatmeal was approved as a skin protectant by the FDA in 2003, and is recognized as a natural health product skin protectant ingredient by Health Canada.

What Else Is Colloidal Oatmeal Good For?
Colloidal oatmeal has been used to help relieve a variety of minor skin irritations, including poison ivy, oak and sumac, insect bites, dry skin winter itch, eczema and more.

Find colloidal oatmeal in the complete line of pediatrician-recommended AVEENO® Baby products with ACTIVE NATURALS®, including Soothing Relief Moisture Cream, Soothing Relief Creamy Wash, Soothing Bath Treatment and Diaper Rash Cream (all of which are fragrance free).

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