Joe Fresh and Rethink Breast Cancer are making it easy for you to get your philanthropy on (with a little retail therapy to boot!). Simply pop into your local Joe Fresh store and pick out an item from the Fashion Targets Breast Cancer collection to show your support.
In honour of their tenth anniversary, the campaign has expanded the collection to 10 pieces. Beyond the standard collection of tees for men and women, there is also a tote and a limited edition sequined tee, all featuring the iconic bull’s eye symbol. (We’ve been meaning to add some sequins to our spring wardrobe any way.)
Fashion Targets Breast Cancer has already raised more than $1.7 million over its ten years of activity, providing funding for education, research and supportive care programs.
The collection is on sale in now and will be available in select Joe Fresh stores throughout May.