We stumbled across a recent article by The Recessionista about the evolution of jeans, from their debut through Levi Strauss as a functional piece of fashion (worn by gold miners because of the durability) to their status-symbol quality today, and she made some interesting points about the way we now shop for jeans.
Besides climbing up the style ladder (in many offices jeans are no longer limited to Fridays, and, paired with heels, jeans have become acceptable nightclub attire), the price of jeans and the amount of designer brands that solely limit themselves to creating the perfect jean has grown immensely over the years. But really, what is the difference between these jeans? Is it just the most recent celeb spotted in them that makes them so coveted? Or is their really something in the stitching? (I know it kind of sounded like we were leading up to a big answer there, but seriously, we really don’t know.)
But interestingly enough, the June issue of Consumer Reports studied a selection of jeans, including Old Navy, Lucky Brand and celeb favourite True Religion and their findings suggest exactly what you might expect. On the rack the high price jeans probably look more appealing (and not just because of brand name connotations) but because their is extra studding details and pretty pocket fabric. But in terms of wearability, CR found that a higher price tag doesn’t mean better construction (actually Old Navy was one of the top picks for that) and shrinkage is an overall problem.
While we’d love to be the ones to test a whole whack of jeans out and let you know the perfect pair, when style and substance merge together, we’re afraid we’re still searching. But in the meantime, perhaps you can help us out: How much do you spend on jeans? What’s your favourite brand, and why?